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    Why Saga

Why book with Saga?

We’ve been arranging holidays and cruises for people over 50 for 70 years. In that time we’ve learnt what’s important to your customers, what they expect and what they enjoy.

Our experience means you can book with confidence knowing your customers will enjoy the highest standards, the best service and unbeatable Saga value, whichever holiday or cruise they book.

A world of choice

Saga offers holidays and cruises throughout the world, from all-inclusive hotel stays in Europe to escorted tours worldwide. We also operate ocean and river cruises aboard our own, purpose-built ships. Itineraries include classic ocean cruises to destinations including Norway, the Mediterranean and the USA, as well as river cruises on Europe’s finest waterways including the Rhine, the Danube and the Moselle.

Quality you can rely on

Every holiday and cruise is meticulously planned to ensure it meets our own high standards. Every aspect is tested by our quality assessors, and customers are asked to rate their experience at the end of their holiday. 96% say they would book with us again – an approval rating that speaks for itself.

Prices you can trust

We guarantee the same price for our holidays whether they are booked online, over the phone or with a travel agent. There are no hidden extras and no surcharges, and the Saga Price Promise means if we reduce the price of a holiday once it’s booked we will refund the difference, so your customers will always pay the best price.

So much included in the price

We work hard to include as much as possible in the price of every holiday. Optional travel insurance is included on all overseas holidays, as well as visas where required. We also provide complimentary VIP door-to-door travel on all long-haul holidays, ocean cruises (up to 250 miles each way) and selected European holidays and river cruises.